JOCKEY REVAMP SPLITS IT INTO 5 SEPARATE FIRMS

Byline: Rosemary Feitelberg

NEW YORK--As part of a major restructuring plan, Jockey International will be separated into five independent businesses, effective Jan. 1, each of which will operate under the corporate umbrella.
Under the new format, the Kenosha, Wis.-based manufacturer will have units for men's apparel, women's apparel, special markets, retail and international. Donna Wolf Steigerwaldt, chairman of the board and chief executive officer, announced the new strategy and several executive changes Friday. The executive changes also will be effective Jan. 1.
Edward C. Emma, who joined the firm in 1991 as director of men's wear, has been promoted from chief operating officer and managing director to president and chief operating officer. He has been on the board since 1993. The post of president had been vacant for three years since the retirement of Paul Sebastian.
In May, Emma was promoted from vice president of retail to chief operating officer and managing director. The post of managing director has been eliminated.
In a telephone interview from the company's headquarters, Emma said Jockey has been fine-tuning the changes for the past few months.
"This will allow us to explore business opportunities. Until now, we've been one big organization and we haven't been able to focus in specific categories," Emma said. "We needed to bring focus to our business efforts. We feel there is a tremendous opportunity overseas."
The decision to break into business units was made solely to build a stronger Jockey, Emma said. "It will allow us to be more responsive to the needs of our consumers, customers and employees," he added in a statement. "It will also enable us to become a stronger long-term planning organization and bring accountability to our decision-making process."
The leaders of each of thefive business units will report to Emma.
An executive search is under way for a head of the women's division, which includes Jockey For Her innerwear, Jockey For Her hosiery and Jockey for Her girls'.
Presidents for the other four units have been named.
Terry Snyder, senior vice president of sales and marketing, has been named president of men's and marketing services. His current post will be eliminated.
The men's unit will encompass all men's, boys' and Tommy Hilfiger products. Snyder, who was named to the board earlier this year, joined Jockey International in 1971.
Peter Hannes has been promoted from vice president of special markets to president of the special markets division, which will merchandise and market all nonbranded products. The company will eliminate the vice president position in January.
Mike Lapidus will head the retail unit as president for retail operations. Most recently, he was vice president of retail operations. Lapidus joined Jockey in August. The firm does not plan to hire another vice president of retail operations.
Steve Tolensky has been named president and managing director of the international division. He is a consultant to the company.
Debra Waller, senior vice president of merchandising, has been promoted to the new post of executive vice president and assistant to the president. Her former post has been eliminated.
As part of the restructuring plan, there will be five service units to support the business units--finance, manufacturing and operations, human resources, management information services and legal.
The following individuals will head up those divisions, continuing to be in charge of areas they have been overseeing: Paul Yoo, executive vice president, chief financial officer and secretary; Charles Kelly, senior vice president for manufacturing and operations; Wayne Cooper, vice president of management information services; Bob King, vice president for human resources, and Mark Jaeger, vice president, general counsel and assistant secretary.

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