KENAR TO REINSTATE A.J. BARI LINE

Byline: Arthur Friedman

NEW YORK--Contemporary sportswear company Kenar Enterprises will bring back the A.J. Bari eveningwear line next fall, and has hired several former Bari executives to run it.
Kenneth Zimmerman, president of Kenar, said he expects the better-priced line to generate sales of $10 million to $15 million in its first year. A.J. Bari was a division of the Gillian Group, which was liquidated in January. Kenar purchased the A.J. Bari and Gillian trademarks in July.
"A.J. Bari had a great formula," Zimmerman said. "It was important to us not to really change it, but to help it grow. With Kenar's resources, we expect great things to happen."
Michael Ruff, president of A.J. Bari from 1982 to 1990, will be division head. Cliff Boone, who was part of the design team prior to its closing, will be the designer, and Anita Bacchia, who was head of production, will serve in that capacity in the new division. Ruff was most recently president of the Kathryn Conover division of Dalil Fashions before it closed in 1994, and Boone had been part of the design team at Kay Unger New York since January. Unger was a partner in Gillian with Jon Levy.
Alan Geller, who had been president of Kenar's dress divisions, has been named corporate dress coordinator. The dress divisions--Kenar Dress, Ryan Scott and Schrader Dress--are expected to have a volume of $15 million to $20 million this year.
A.J. Bari will begin operations on Oct. 2, and will launch the collection at wholesale next spring.

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