NEW YORK--Donna Karan is doing it her way. This season--one year after taking her advertising account in-house--she has hiked her budget to $11 million to reach her fashion customer at home and out-of-home. Some 270,000 Nordstrom customers this week will receive Donna Karan's exclusive Essentials catalog, photographed by Patrick Demarchelier. (pictured at right). The company is blitzing London with an aggressive DKNY Hollywood outdoor campaign, with oversized posters in the tube and images on bus shelters, and an image book being sent to customers of the DKNY store that opened last fall at 27 Old Bond Street. A 12-page insert for the Karan Collection will appear in Vogue, Harper's Bazaar and Vanity Fair. The Collection's ad budget for spring is $1.7 million, up 7 percent from a year ago. The Collection ads for the first time feature both men and women, including Anouk Aimée, k.d. lang, Bill T. Jones, Carré Otis and Francesco Clemente. They were shot by Herb Ritts. Karan will run an eight-page insert featuring the women's Collection in the New York Times Sunday, March 12. The company broke all the co-op rules last Sunday when it picked up the tab for a double-page DKNY spread in the Times, tagging several retailers for free. Next week, the DKNY Hollywood campaign kicks into high gear in New York when the billboard above the Midtown Tunnel goes up, and ads appear in posters on bus sides, bus shelters and phone kiosks. The campaign was photographed by Peter Lindbergh. The company will spend $2.7 million on its DKNY Hollywood campaign this spring; DKNY's budget is up 7 percent from a year ago. The 24-page "onset" that's polybagged with the March Interview went on sale this week.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast