NEW YORK--Max Mara Fashion Group SRL is involved in a legal battle with a four-store Brooklyn retailer over the rightful ownership of the Max Mara name. Max Mara Fashion Group, the Italian apparel manufacturer with U.S. offices here at 530 Seventh Ave., filed a trademark infringement suit in January against Max Mara Fashions Inc., in Federal Court in Brooklyn, alleging the small retail chain was using the Max Mara name "in a deliberate and willful attempt to take advantage of...plaintiff's name." The suit seeks to force the retailer to stop using the Max Mara name. Earlier this month, the retailer filed a countersuit against the manufacturer, saying it is the rightful owner of the Max Mara name, which is "based upon the nicknames [of the retailer's] president and his wife." The countersuit, which seeks to dismiss the manufacturer's suit, asks the court to bar Max Mara Fashion Group from producing women's apparel bearing the Max Mara name.
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