COSMETICS INDUSTRY AWARDS IN FULL BLOOM

Byline:

NEW YORK--There has been a flurry of cosmetics industry awards in the last two weeks, handed out coast to coast, from the Southern California Cosmetics Association in Los Angeles to Revlon in New York, with Mercantile Stores in between.
The Southern California cosmetics manufacturers and retailers gave its first "Big Orange" award last week to Leonard Lauder, president and chief executive officer of the Estee Lauder Cos.
The Lauder name attracted 500 people to the event, including retail heavyweights Allen Questrom of Federated Department Stores, David Dworkin of Broadway Stores Inc. and Dave Mullen of Robinsons-May. Questrom, a former Southern California resident, cut short a Colorado ski trip by two days to present the award to Lauder.
In his acceptance speech, Lauder urged stores to strive for newness and find ways to differentiate themselves from one another.
"We need new products, new ideas," he said. "It doesn't matter how many pieces a gift-with-purchase comes with."
Paul Woods, executive vice president and general manager of Riviera Concepts of America, received the group's industry achiever award.
For the first time in its 13-year history, the Elegance Awards encompassed all divisions of Mercantile Stores and were held in Cincinnati rather than in Kansas City, Mo., where the Jones Store originated the evening.
Attended by nearly 500 people, the Elegance Awards lauded beauty advisers as well as vendors. Taking home prizes this year were Calvin Klein's CK One for fragrance launch of the year and Lancome's Bienfait Total for treatment introduction. Clinique received the partnership award.
Looking ahead, Paul McLynch, president of merchandising at Mercantile, predicted cosmetics sales will increase 12 percent in the next two years.
Meanwhile, at its second annual Charlie awards ceremony, Revlon rewarded employees for their creativity.
Joe Porcelli, president of Revlon Canada, was one of seven recipients at the presentation, held here Wednesday at Alice Tully Hall. His ideas included the Kiss for the Cure promotion, in which $1 from every sale of a shade of Super Lustrous lipstick was donated to the Canadian Breast Cancer Association.
Kathy Dwyer, executive vice president and general manager of the company's mass division, accepted an award for the entire mass cosmetics and fragrance group. Among the innovations noted was the use of a camper, called the Lip Mobile, which visited 160 retailers to promote ColorStay lipstick.

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