WHAT'S CHECKING FOR SPRING

Byline:

NEW YORK--With temperatures on the rise, sales of moderate-price sportswear at department stores and specialty chains over the past two weeks have improved over the year-ago period. Some buyers have reported increases as high as 10 percent.
In an informal poll of retailers around the country, bestselling looks included knit dressing, denim-related tops and twill walk shorts. Here, some early stars.

Belk Department Stores, Charlotte, N.C.
Denim-related shorts, at $24.99, by Lee and Levi's, as well as Belk's own private-label program, according to Susan Powers, divisional merchandise manager. Also strong: wrinkle-resistant pants and shorts in cotton and linen by Lee and EHL by Eddie Haggar. Prices range from $24.99 to $34. Other bestsellers are the $19.99 knit short-sleeved tops by Alfred Dunner and Koret of California.

Filene's, Boston
Pull-on pants and item jackets, in polyester-rayon blends, by Sag Harbor, Requirements and Fundamental Things, according to Phyllis Johansen, vice president, creative merchandising. Average price is about $48 for pants, the same for jackets. Other bestselling items include polyester/rayon walk shorts, at $30, by Sag Harbor; knit and twill short sets, from $24 to $30, by Karen Scott, the store's private label, and Karen Scott's two-piece chambray dressing, including shorts and tops at $14.99.

J.C. Penney, Dallas
Short-sleeve mesh tunics, cotton/rayon T-shirts, woven and crocheted vests and microfiber shells, all from Worthington, its private-label brand, according to a spokeswoman. Other popular items from Worthington include crinkled skirts, skorts and patterned trousers. Prices range from $15 to the mid-$30s.

Weiners, Houston
Sleeveless twill and chambray shirts, at $14, by Miss Erika; $20 rayon skorts and $20 camp shirts by Fritzi of California and Cabrais; cotton rompers, in the low $20s by E.S. Sutton and Joy Mark and $8.50 solid T-shirts from Hanes Your Way, according to Mike Burka, buyer for misses' moderate sportswear.

Carson Pirie Scott, Milwaukee
Walk shorts in cotton/rayon, from $24 to $28, and $38.96 structured blazers in rayon/ polyester, all by Casablanca, reports Bill Lasche, vice president, fashion and product development.
Also popular: 21-inch straight skirts, at $21.96, as well as button-front skirts from Briggs. Another hot look is two-piece knit dressing, from $24 to $28, by Michael Carrie.Certified Buying, a New York buying office
The $32 button-front skirts in rayons by Inclinations and Renee Adams, and the $40 blue and white checked rayon acetate high-twist tunic with $35 drawstring pants of textured rayon by Ellen Figg, says Heidi Goldstein, divisional merchandise manager.
Also doing well are $20 cotton polo shirts from Crystal and All Points; a $59.99 black and white check suit from Ellen Figg, and $15 cotton clamdigger pants by Miss Erika.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus