SCENE
BUSINESS IS BLOOMING

Byline: Heather L. Bryant

NEW YORK--When words aren't enough, say it with flowers. WWD surveyed some top floral designers around town and found out what's blooming.
Michael George of Michael George New York, located at 315 East 57th St., likes to change his bouquets according to the season, "just like fashion." Maybe that's why top designers such as Calvin Klein, Victor Alfaro, Karl Lagerfeld, Versace and Zoran rely on him. His specialty: roses.
Pamela Dennis calls on Dorothy Pfeiffer Designs (614-9834), known for its romantic arrangements with a whiff of European elegance. "I use a lot of jewel tones," says owner Pfeiffer. "I take a French or an Italian rose, which has very soft petals, and combine it with lilies of the valley, sweet peas and tiny Italian serena roses." Salou ("corn tassel" in Cherokee) owner Salou Braun, 105 West 72nd St., is famous for his "cutesy wootsie," a small white bamboo basket filled with lilies of the valley, sweet peas and lots of little roses in pastel colors. Clients include the Wathne sisters, the Ralph Lauren Home Furnishings showroom, Karen LeFrak and Carroll Petrie. Floreal means flowery season in France. For New Yorkers, it means heavenly scents. "The most popular request is our all-white mixture casablanca, with lilies and deridrobium orchids," say owners Victor Aaron and Marie Weilman. Donna Karan, Bianca Jagger and Pamela Reed are regular customers to this shop, on Riverside and West 100th St. Atlas Floral Decorators, located at the Pierre hotel and the Plaza hotel, is mum as far as its clients are concerned. Designer Stephen Kolins would rather talk flora. "When putting together an arrangement, the color scheme is vital," he explains. "I like very hot colors that look good enough to eat, like apricots and peaches, especially since New Yorkers are so jaded."
Robert Isabell Inc., at 410 West 13th St., is the one to go to when you're planning a big event. Isabell will happily do the lighting, the sound, the total room design and, of course, the flowers. He even has his own welder. If Isabell could handle Whitney Houston's wedding and Jackie Onassis's funeral, you know you can trust him to send the right thing.

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