NEW YORK--While Suave skin care products have always been portrayed as standing for value, Helene Curtis is now reaching for cutting-edge status. The company is now rolling out two new moisturizing products that seek to take the mass market's alpha-hydroxy acid trend several steps further. Called Age Defense Renewing Lotion and Age Defense Renewing Cream, the new items will be billed as a triple guard against aging. These new items contain glycolic acid to exfoliate and moisturizers to rehydrate dry skin. They also incorporate green tea extract to fight free radicals and soothe any irritation that may occur from the acid. With these products, Helene Curtis hopes to appeal to the more mature customers who already use some of Suave's other personal-care products. The company is also out to lure non-Suave users into the 57-year-old franchise. "Through our cleansers and basic moisturizers, we have primarily been appealing to women aged 18 through their 30s," Schwartz said. "But there are many older women who are already using Suave products that we don't seem to be reaching." In addition to the new entries, Suave has also refreshed its two existing moisturizers. Both the Replenishing Moisture Lotion and the version for sensitive skin now contain punched up levels of glycerin, the key moisturizing ingredient in both products. In another nod to the mature market, Suave is also introducing a moisturizer in a cream form, called Suave Replenishing Moisture Cream. Both the 2-oz. jar of cream and each of the 4-oz. bottles of lotion have suggested retail prices of $3.99. All five of the moisturizers are expected to reach Suave's 35,000-door distribution by December. According to industry sources, Suave's 12-item facial treatment line of cleansers and moisturizers commands over 4 percent of the estimated $800 million mass skin care market, or about $36 million at retail. The refreshed moisturizer collection is expected to boost Suave's market share by at least a point for a total share of more than 5 percent, which translates into retail sales of about $40 million. Suave's 175 items of hair, body, skin and baby care generated a total retail volume of $150 million last year, sources said, which would mean that skin care represents about 25 percent of the brand's business. Schwartz noted that Suave hopes to stand out from competitive acid-based products partially because of its price points, which are low, even by mass standards. The 2-oz. jar of cream and the 4-oz. bottle of lotion have suggested retail prices of $5.99 each. A 2-oz. jar of Pond's Age Defying Complex, in comparison, is around $10.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast