GAINING A REP: Accessories designer Dayne DuVall is changing from a solo approach to a group effort with the opening of his new accessories designers’ rep business in New York.
Spurning capital letters, DuVall and his partner, Maxine Coppersmith, are calling the showroom notanonymous inc. It will open Sunday in time for the start of accessories market week. The showroom will include DuVall’s line of jewelry, hair accessories and evening bags, as well as lines by Karen Karch, Elaine Armstrong, Foree Hunsicker, Dian Malouf and Robert Rokoff. DuVall said he is projecting first-year wholesale volume at $3 million, $2 million of which he expects to come from sales of his own merchandise.
The notanonymous showroom will be in a 4,000-square-foot space on the 10th floor at 54 West 39th St., between Fifth and Sixth Avenues. It will also house DuVall’s executive offices and production facilities.
DuVall is closing his old showroom at 23 West 35th St.
KEEPING TIME WITH BENETTON: Timex Corp. will introduce its newest licensed line, Benetton fashion watches, at the August market. As reported, Benetton inked a deal with Timex earlier this year after ending its agreement with Bulova Corp. The watches wholesale for $30 to $60.
The watchmaker will roll out the line with a party Aug. 8 at Metronome, a New York restaurant. Timex will handle all manufacturing and will distribute the line in North America and Asia. Worldwide sales for the timepieces are projected at $90 million wholesale in the first year. Timex also produces Disney Co.-licensed fashion watches for the Disney Co.