The CaliforniaMart and Pacific Coast Travelers Markets will be held at the CaliforniaMart, 110 E. Ninth St., from Aug. 11 to 16. Hours are 9 a.m. to 6 p.m. daily. Market will also take place Aug. 12 to 16 at the New Mart, 127 E. Ninth St., from 6 a.m. to 8 p.m. Scheduled events at the CaliforniaMart are listed below.

Thursday, Aug. 11
8:30 a.m. to 5:30 p.m.--CaliforniaMart Buyers Club open house, Suite A555.
9 a.m. to 6 p.m.--Premiere Thursday. Participating Showrooms and Market Mezzanine open for early buying.

Friday, Aug. 12
8 a.m. to 10 a.m.--Buyer Hospitality and Continental Breakfast. Patio and Exhibit Hall. Available every morning.
8 a.m.--Buyer Orientation and Tour (English/Spanish) and continental breakfast. Buyers Lounge.
8:30 a.m.--Buying Office Presentation. "How to Profit From a Buying Office," sponsored by Directives West. Fashion Theatre.
6 p.m.--Cocktail Reception. Patio.
6:30 p.m.--"Collective" Fashion Show, holiday-resort '94. Moderate, updated, better and misses' collections. Fashion Theatre.

Saturday, Aug. 13
11 a.m. to 4 p.m.--Fiesta on 10! Food and festivities hosted by participating accessory showrooms. 10th Floor.
12 noon--Maternity Networking Lunch for Buyers and Reps. Market Mezzanine.
12 noon--Intimate Apparel Lunch. Trend Presentation and Informal Modeling. 7B Hospitality Suite.
6 p.m.--Cocktail Reception. Patio.
6:30 p.m.--"Directions" Fashion Show, holiday-resort '94. Junior, young contemporary, contemporary bridge collections. Fashion Theatre.

Sunday, Aug. 14
8 a.m.--Pacific Coast Travelers "Cruise Into Holiday" fashion show and continental breakfast. Fashion Theatre.
9 a.m. to 5:30 p.m.--Pacific Coast Travelers "Health Watch Screenings," B-Lobby 42.
6 p.m.--Cocktail Reception. Patio.

Monday, Aug. 15
8 a.m.--Los Angeles Fashion Week Seminar and Continental Breakfast: "The Keys to a Successful Retail Strategy: Positioning for Profitability." Fashion Theatre.
9 a.m. to 5:30 p.m.--Pacific Coast Travelers "Health Watch Screenings." B-Lobby 42. 5:30 p.m.--Men's Market Cocktail Reception. 4th Floor.

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