A JEWEL OF A LINE

DALLAS--Ann Cichon doesn't offer her better fashion jewelry line in accessories showrooms.
"Our customer wears better sportswear," explained the designer, "so we go directly for that customer by selling in apparel showrooms. It's one-stop shopping."
The approach seems to be working for the line, shown in the Harris-Nichols showroom here, as sales this year are set to swell to $2.5 million, against last year's $1.5 million.
Belts, to debut at market, are responsible for part of the planned gains.
"Belts are a natural extension to doing fashion jewelry," said Cichon, in business 11 years. "They complement the jewelry line."
Thirty belts, wholesaling from $18 to $42, mark the initial collection. All are leather--including the lining--and feature matte silverplated buckles for fall and resort. Colors include cream, bronze, tan, black and brown. The belts are made in Rhode Island and New York by contractors.
About 100 pieces of fashion jewelry will be offered at market, including earrings, bracelets, pendants and hair accessories, as well as scarves.
The jewelry wholesales from $10 for earrings to $85 for an elaborate necklace and is constructed by employees in Cichon's 20-person factory here.
Natural materials like semiprecious stones and snow quartz are favored working materials, as well as frosted acrylic. Most pieces are set in plated brass or silver.
Among the styles to be shown at market are futuristic cuffs resembling the rings around Saturn, geometric silverplated and acrylic earrings, long acrylic ropes and, to round out the collection, some classic fashion jewelry.
Cichon sells to about 600 specialty stores, including Neiman Marcus, Nordstrom and I. Magnin.

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