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Article August 1, 1994

<CR><RD><BR><CS:BOLD>COLOR, ACTIVE LOOKS TO MATTER FOR SPRING BUSINESS <BR><BR>Byline: </CS>Karyn Monget<BR><BR>NEW YORK -- Fashion colors and a strong emphasis on activewear-inspired looks will be among the top ideas at the spring bodywear...


COLOR, ACTIVE LOOKS TO MATTER FOR SPRING BUSINESS

Byline: Karyn Monget

NEW YORK — Fashion colors and a strong emphasis on activewear-inspired looks will be among the top ideas at the spring bodywear market.
Gilda Marx, co-chief executive officer of Gilda Marx Industries Inc. Los Angeles, said, “Color is going to drive my spring business, and I’m very excited about my new chemical brights.”
Marx noted that she will feature a “full-blown” line of activewear looks for spring. The decision to get into “casual pieces in a big way” was based on the success of a test last year.
Marx also noted there will be a group of T-shirts with whimsical, tongue-in-cheek visuals based on women’s issues.
Norm Zwail, president of Weekend Exercise Co., San Diego, said, “Consumers will definitely be looking for more color next spring, and buyers are starting to look for more color.”
Zwail said assortments will be expanded in the Loose but Fit line of activewear looks in the Marika line. The group was introduced in May. He added that a fleece program will be introduced in the Marika line for spring.
Regarding overall bodywear business, Zwail said, “We’re expecting moderate gains.”
“Satin shine and metallics of nylon and Lycra will drive our spring business,” said Mindy Solkin, director of marketing at Attitudes in Dressing Inc., maker of BodyWrappers bodywear.
Solkin noted that a “return to neon brights, inspired by Woodstock and the Sixties” will be directional.
“Naturals and anything environmental were really hot, but I think the trend will be in the opposite direction for spring with hot colors,” said Solkin.
Alan Shapiro, vice president of marketing at Jacques Moret, said, “We have a lot more ammunition this August than we did a year ago, especially with our Spa 812 line of active looks for department stores.”
Spa 812, a moderate-price line of active sportswear, was introduced in May.
Based on fall bookings, which were 15 percent ahead of last year, Shapiro said he expects spring business to be equally strong.