NEW YORK--Peter Lichtenthal has been named vice president of fragrance marketing at Estée Lauder USA, a new post.
His appointment was one of three made this week in the division. Lichtenthal will oversee the development and marketing of all new Lauder fragrances, as well as the marketing of the company's existing scents. He will report to Muriel Gonzalez, senior vice president of marketing for Lauder USA, and will assume some of her duties.
Lichtenthal joined Lauder USA in 1989 as marketing director for treatment and men's fragrances, eventually rising to executive director of treatment marketing. Among the launches he oversaw were Advanced Night Repair, Resilience and Fruition.
He began his career as an advertising executive before joining the marketing department at Avon in 1981.
Also at Lauder USA, Robert Dodds has been named vice president and field sales manager for the Southwest region, a new position. Formerly Lauder had six vice presidents of sales; now, as part of a redistricting, there are seven.
Dodds will report to John Demsey, senior vice president of sales. Dodds will be based in Dallas and will be responsible for Texas, Oklahoma, Louisiana, Arkansas, Mississippi, Tennessee and part of Alabama.
He joined Lauder in 1988 as general manager for Aramis in South Africa, eventually becoming Clinique's general manager in that country. He then moved to Canada in 1990 as Clinique's brand manager, his most recent post.
In addition, Robin Clarfield Tolvin, formerly president of the executive-search firm Clarfield Tolvin Associates, has been named senior vice president of human resources for Lauder USA, succeeding Jeff Glaser, who moved into Lauder's corporate human relations department. His new title has not been determined.
Tolvin will be responsible for management development and training, executive recruitment and employee relations.

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