When it comes to makeup, the eye area is the most problematic for women. Often a multitude of different products are involved, making the process a complicated one, and the situation is worsened when different looks are desired for different occasions. To gauge how beauty advisers from prestige cosmetics companies address the complexities of dressing up the eyes, WWD sent reporters to department stores in four American cities for up-close encounters. While the reporters often felt overwhelmed by the shade choices and the detailed procedures involved, the end results produced by the saleswomen were likely to be well received.
LOS ANGELES I have been a religious user of Clinique foundation for quite a few years now. Just recently I ran out and as usual my busy schedule did not allow me to make the trip to buy a new bottle of foundation. During the next few days my wonderful roommate allowed me to borrow hers: Lancôme Maquivelours. It was the most incredible makeup I had ever used; the coverage was phenomenal, and it gave my skin a youthful, dewy sheen. Seeing how happy I was about my first Lancôme experience, I became curious about their other products. I went to The Broadway in Santa Monica and wandered around the Lancôme counter, finally alerting the sales associate that I was interested in having my eyes made over. She started by using a light Lancôme moisturizer, which had a fresh scent and feel. Next she applied the Maquimatte foundation, which was very similar to the Maquivelour. She then started on my eyes. I told her I wanted an evening look that was sultry yet subtle. She said, "I'm going to use the new fall colors we have just received." She started with cream eyeshadow which she said was a base, then applied a light brown color to the inside corner of my lids, following up with a gray-brown color in the crease and outer section of the eyelid. I was then informed of the new mascara that had just arrived, an item that was supposed to make my lashes "full and lush." The saleswoman told me that my eyebrows had a great shape and that she was just going to fill them in a little bit more with an eyebrow pencil. That was it; the whole procedure probably took 15 minutes. While the Lancôme consultant was very knowledgeable about the products, and she didn't do a bad job on my eyes, the makeup just didn't look complete. The main complaint I had was that I didn't feel she used the correct colors on me. The ones she used seemed to have too much gray and seemed to clash with my warm complexion.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)