THE OLYMPICS CONNECTION

The proposed International Sports Plaza, (ISP), a trade center for the sporting goods industry, will also be the site of all media coverage during the 1996 Olympic Games.
ISP has signed an agreement with the Atlanta Committee for the Olympic Games (ACOG), which will make it the Main Press Center for the dissemination of news of the Olympics.
ACOG has reserved the first floor of what is now the apparel mart, at 100,000 square feet, for installation of the facility, which will contain rooms for news conferences and interviews, as well as offices, work space and a photo lab to serve the 5,000 reporters and photojournalists expected to cover the Games.
The press center will open two weeks before the Games begin in July 1996 and close Aug. 5, the day after the Games end.
"ACOG is our first significant client," said Joe White, vice president, ISP. While no other sports tenants have been announced, "negotiations are ongoing and should be announced within the next 30 days," said White.
"We want to make Atlanta to sports what Hollywood is to film and Wall Street is to finance," said John Portman, chairman, The Portman Companies. "This will be a permanent home for manufacturers, product developers, test marketers, agents, athletes and governing bodies."
Atlanta has been building a reputation as a sports center. In addition to the 1996 Olympic Games, Atlanta annually hosts the Super Show, a sporting goods trade show sponsored by Sporting Goods Manufacturers Association, and has recently hosted the Super Bowl and the World Series.

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