CHICAGO--A new company here hopes to score a touchdown this fall with its first men's fragrance, NFL Cologne. The company, Shiara Inc., is headed by former Quintessence executives Barry Shipp and Joseph Aramanda. Shipp and Aramanda have been on the sidelines since 1991 when Quintessence, the owner of the mass market classic, Jovan Musk, was sold to Benckiser Consumer Products, and the two executives signed three-year noncompetition agreements. Now they are back in the game. Shipp, chairman and chief executive officer of Shiara, estimated the new fragrance will generate first-year wholesale volume of about $8 million. "We didn't want to just create a brand or run out and find a designer," said Shipp. The National Football League, he added, is "the largest, most successful license of any sporting theme that's out there." Shiara's license with the NFL includes the rights to logos and colors of the 30 NFL teams, and the company plans to take full advantage of fan loyalty in the individual markets. The bottles are made of hunter green glass and have black plastic caps. Each will feature a pewter helmet of the local team. Customers in Chicago, for example, will be able to buy a Chicago Bears bottle, while those in Miami will find one with a Dolphins helmet. The coordinating green box has a window through which the helmet can be seen. A market without an NFL team will carry bottles with the teams that tend to generate heavy sales of other NFL-licensed merchandise in that area. Salt Lake City, for instance, will carry Denver Bronco and San Francisco 49er bottles, while the New England Patriots version will be marketed in Maine. The kickoff for the scent is scheduled for the end of this month to coincide with the beginning of the football season. Shipp plans to launch the fragrance in about 15,000 doors in chain drugstores and mass market retailers. The cologne is being manufactured in four stockkeeping units: a 0.85-oz. pour, which will retail for $8.50; a 1.7-oz. version for $15.50; a 1.7-oz. spray for $17, and a 3.4-oz. size for $25. A budget of $2 million has been earmarked for print advertising, which will feature the slogan "The Winning Strategy--Get Ready to Play," Shipp said. The campaign will run in magazines such as People, Sports Illustrated, Ebony, Playboy and Ladies Home Journal. The company plans to spend another $1 million on sampling, which will include scented cards printed with team schedules, Shipp said. Four holiday gift sets will also be available, featuring the fragrance with either a team key chain or a bath-size bar of soap. The sets will range in price from $10.50 to $26. The scent, which was developed by Firmenich, has top notes of bergamot and lemon and a body of moss and patchouli, muguet and jasmine. The scent also includes musk, sandalwood and vanilla.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast