NEW YORK — A stellar 1994 swimwear season was reflected in the upbeat atmosphere at the annual Swimwear Industry Manufacturers Association party at Dezerland here on Monday night.
“We’re optimistic about next season because this past year has been a strong one,” said Debra Remmy, a swimwear buyer at Dayton Hudson Corp. Remmy was one of the more than 800 industry executives and retail buyers in the crowd.
“Business this year was weather-driven, but it has also been driven by sportswear trends, such as interest in plaid and texture,” said Remmy. “And the trend is only getting stronger.”
Bruce Waldman, president of Backflips Inc., said his firm is capitalizing on some of the sportswear trends, including interest in layered looks.
“For cruise 1995, we are offering button-down tanks that when unbuttoned show a revealing underwire bra,” he said. “We are also doing tattoo swimsuits, with the words ‘love’ and ‘peace’ imprinted on mesh nylon Lycra tanks.”
A fashion preview of cruise 1995 swimwear from 80 manufacturers and designers showed such looks as silver zip-front tanks with matching motorcycle jackets by Sirena; bright floral two-piece suits with matching wraps by Gabar and kelly green and white checked floral bikinis with slide tops by Beach Patrol.
“Last year, we had about 700 people attending,” said Peter Rubin, president of Mainstream Swimwear and of the association. “I think the increased attendance this year shows that there’s a lot of excitement out there in the marketplace.”