TSE CASHMERE TO OPEN FIRST NEW YORK STORE

Byline: Sharon Edelson

NEW YORK--Tse Cashmere will open its first New York store on Oct. 1 in a 3,500-square-foot space on Madison Avenue at 69th Street.
The shop, at 827 Madison Ave., will be considered Tse's flagship in the U.S. and is expected to do $4 million in its first year.
It will also house women's and children's apparel collections in other fibers, as well as items made exclusively for the store. It will have a separate entrance on 69th Street for its men's department.
The company, which expects to do $50 million at wholesale in the U.S. this year, also plans to open a store of similar size in Paris in 1995, a spokeswoman said.
Tse Cashmere, a five-year old firm, has evolved from working almost exclusively in cashmere to using 18 different yarns, including superfine wools, cottons, linens and rayons. The company eventually plans to remove the word "cashmere" from its logo, the spokeswoman said.
"Cashmere has anchored us," she added. "We were the first people to really challenge the fiber and not only perceive it to be for very classic shapes and colors."
Retail prices range from $250 for a cashmere miniskirt to $2,000 for a cashmere coat.
The store, designed by the architectural firm 1100, will have a two-story glass facade and modern wood interior. The second floor will house products for the home, such as bedding and tabletop. Santa Maria Novella, an apothecary in Florence, is developing a line of bath products with the Tse name. Tse is also developing its own fragrance and hopes to design travel bags and accessories, the spokeswoman said.
Tse's four existing shops are located in San Francisco; Palo Alto and Costa Mesa, Calif., and Lake Forest, Ill. Each is approximately 1,500 square feet.
In addition, there are 75 Tse Cashmere in-store shops at retailers such as Bergdorf Goodman and I. Magnin.

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