Byline: Arthur Friedman

NEW YORK--Hoping to build on the momentum of the opening of her sportswear collection, which bows at retail this fall, Jeanette Kastenberg has introduced a dress division for resort.
The dress line will have a white label, while the sportswear collection bears a black label, each carrying Kastenberg's name. The dress line opened Monday at the company's showroom at 499 Seventh Ave.
The white label line concentrates on evening dresses in misses' and petites, Kastenberg said, but some styles can be worn for daytime as well. The dresses wholesale for $75 to $150, well below her designer-priced sportswear collection of related separates, she noted.
The 18-piece dress line, which will be produced domestically, features silk chiffon and silk satin slipdresses, A-lines, fit-and-flares and trapezes, trimmed with feathers, sequins and beads. Kastenberg gives the line some twists, such as athletic stripes on a sequined silk fit-and-flare dress. The line also features some layered looks, including silk shawls and throws.
Kastenberg projects first-year sales of about $7 million for the white label line. The black label collection is on track for sales of $4 million in its first year, she said.
In addition to her dresses and sportswear, Kastenberg also designs a private label limited-edition collection of beaded jackets and T-shirts that sport cartoon characters and humorous motifs for Warner Bros. stores.
For the past three years, Kastenberg had been running a sportswear firm called Jeanette, which was discontinued when she decided to open the signature collection. Kastenberg was the designer for Jeanette for St. Martin from 1985 to 1990.

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