NEW YORK--After a year in the works, Interactive Video Enterprises unveiled on Tuesday its new interactive service, called U.S. Avenue. It's an entertainment and home shopping venture that appears ambitious and expensive. IVE, a U.S. West company, said Ford Motor Co., Hallmark, FTD, Virgin Records and Richard Wolffer's Auctions, which sells sports memorabilia, will participate in the service. Nordstrom Inc. and J.C. Penney Co. previously said they would offer products via the service. According to IVE executives, the first test of U.S. Avenue will begin in the fourth quarter in Omaha. By the end of 1995, the service will roll out to 10,000 households as part of Time Warner's Full Service Network in Orlando. IVE is also interested in introducing a version of U.S. Avenue for broadcast television and a concept called Mobile Merchandising, which is geared to the traveler. And there is reportedly discussion about CD-ROM versions. U.S. Avenue will work on two levels. First, it will offer entertainment programming on what's called "the viewing level." Scheduled programs on such topics as fashion, travel, sports, music and cooking are being planned. In one segment, Avenue talked with recording artists who have collaborated with Frank Sinatra, such as Liza Minnelli. By pointing a remote control at an icon that says "closer look," a "buying level" appears. It lists information about recordings, including prices. The viewer can then make a purchase, by clicking the remote control, or return to the viewing level, with another click. "The goal was to create a service that appeals to the broadest consumer audience--through entertainment television--and in that way, ease them into the interactive part," said Andrew H. Orgel, executive vice president of IVE. Orgel acknowledged that this approach is costly, but declined to discuss the price of production. "We know the viewer level is somewhat ambitious," he said. "It also sets us apart. We need it to approach viewers in an environment of honest-to-goodness entertainment TV." After the presentation, Patrick Adkisson, operations and business development manager of Nordstrom's, said his company chose to participate in the interactive test with U.S. Avenue--it is involved in another with Bell Atlantic--because the rollout plan seemed a little more aggressive. Nordstrom's will sell a selection of merchandise from its catalog but hasn't decided on whether branded or private label goods will be featured. In the presentation, Penney's showed private label apparel.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews