... AND A HOME FOR SA'S HIPPEST... 07-19-9407-19-94... AND A HOME FOR SA'S HIPPESTByline: JANET OZZARDNEW YORK -- In the four months or so that it's been on the air, On Q has become a home to some of SA's...
... AND A HOME FOR SA'S HIPPEST... 07-19-9407-19-94
... AND A HOME FOR SA'S HIPPESTByline: JANET OZZARDNEW YORK--In the four months or so that it's been on the air, On Q has become a home to some of SA's hippest names.Those who already have appeared include Vivienne Tam, dress designer Cynthia Rowley and sportswear designer J.R. Morrissey, whose first appearance was July 14."We did very well with Cynthia," said On Q vice president Caryn Lerner. "David Dart has also performed very well on air. His clothes are less toward the trendy side, but his fabrics are very beautiful. He has a wide appeal.""For Vivienne Tam, we wrote product right off the line, and it did incredibly well," said Cindy Sewell, buyer for On Q. "It was very encouraging to see a line that's a little bit unusual sell well."Lerner added that Darcy Creech will sell straw hats, and jewelry designer Dayne Duvall will do a jewelry program.The key reason these designers have found a home on On Q is that QVC--the core channel--is geared to an audience that is older, more conservative and less fashion-forward. Q2, QVC's weekend shopping channel, deals more in classic basics, sort of a Gap of the airwaves.Sewell, one of eight buyers for On Q, is in charge of combing the showrooms and finding the right mix for the channel. Sewell came to On Q from Macy's West, where she had been the buyer for the contemporary sportswear Impulse shops. That's where she made many of the contacts she's using now.Some of the other names that will be appearing on the air in the fall will be Christian Francis Roth and Betsey Johnson."Johnson will be great on air," said Lerner. "She's got such great energy."Other new names are watching the channel with interest, but are taking a wait-and-see attitude.Kenneth Richard, a sportswear designer whose line is sold in Charivari and Yati here, said, "We are taking our business very slowly, growing one step at a time. We're watching it with a lot of interest, though."While numbers were not available for Morrissey's first show, held last Thursday, the company's president, Laurie de Jong, said she'd been told by On Q that the response was "very good.""Usually you can watch the sales as they are happening, but the computers were down that day because of a big storm," said de Jong. "We were told, though, that based on the rate the phones were ringing, we did very well."Morrissey created a lower-priced line for his On Q debut, but Lerner said that price is not a consideration when she's working with a designer."On Q is not going to be a price-driven service," she said. "We don't show retail value on the air, because in many cases we are comparable to other retailers."Lerner noted, however, that designers who sell to On Q have to have fairly broad appeal."We don't want to be so narrow that we alienate the market," Lerner said. "We want a broad assortment, but one that will differentiate us."Morrissey named his On Q line Workshop. It's based around the designer's jackets, including some of his bestsellers, but the most expensive style sells for $198. That price, Morrissey noted, is "about 50 percent lower than our regular line."While shooting some background footage for his appearance, Morrissey and de Jong decided to focus on how jackets are constructed."We were going for a sort of 'This Old House' approach, but with clothes instead of houses," said de Jong, who added that Morrissey is currently working on a second shipment for the channel.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over the top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty