... AND A HOME FOR SA'S HIPPEST... 07-19-9407-19-94... AND A HOME FOR SA'S HIPPESTByline: JANET OZZARDNEW YORK -- In the four months or so that it's been on the air, On Q has become a home to some of SA's...
... AND A HOME FOR SA'S HIPPEST... 07-19-9407-19-94
... AND A HOME FOR SA'S HIPPESTByline: JANET OZZARDNEW YORK--In the four months or so that it's been on the air, On Q has become a home to some of SA's hippest names.Those who already have appeared include Vivienne Tam, dress designer Cynthia Rowley and sportswear designer J.R. Morrissey, whose first appearance was July 14."We did very well with Cynthia," said On Q vice president Caryn Lerner. "David Dart has also performed very well on air. His clothes are less toward the trendy side, but his fabrics are very beautiful. He has a wide appeal.""For Vivienne Tam, we wrote product right off the line, and it did incredibly well," said Cindy Sewell, buyer for On Q. "It was very encouraging to see a line that's a little bit unusual sell well."Lerner added that Darcy Creech will sell straw hats, and jewelry designer Dayne Duvall will do a jewelry program.The key reason these designers have found a home on On Q is that QVC--the core channel--is geared to an audience that is older, more conservative and less fashion-forward. Q2, QVC's weekend shopping channel, deals more in classic basics, sort of a Gap of the airwaves.Sewell, one of eight buyers for On Q, is in charge of combing the showrooms and finding the right mix for the channel. Sewell came to On Q from Macy's West, where she had been the buyer for the contemporary sportswear Impulse shops. That's where she made many of the contacts she's using now.Some of the other names that will be appearing on the air in the fall will be Christian Francis Roth and Betsey Johnson."Johnson will be great on air," said Lerner. "She's got such great energy."Other new names are watching the channel with interest, but are taking a wait-and-see attitude.Kenneth Richard, a sportswear designer whose line is sold in Charivari and Yati here, said, "We are taking our business very slowly, growing one step at a time. We're watching it with a lot of interest, though."While numbers were not available for Morrissey's first show, held last Thursday, the company's president, Laurie de Jong, said she'd been told by On Q that the response was "very good.""Usually you can watch the sales as they are happening, but the computers were down that day because of a big storm," said de Jong. "We were told, though, that based on the rate the phones were ringing, we did very well."Morrissey created a lower-priced line for his On Q debut, but Lerner said that price is not a consideration when she's working with a designer."On Q is not going to be a price-driven service," she said. "We don't show retail value on the air, because in many cases we are comparable to other retailers."Lerner noted, however, that designers who sell to On Q have to have fairly broad appeal."We don't want to be so narrow that we alienate the market," Lerner said. "We want a broad assortment, but one that will differentiate us."Morrissey named his On Q line Workshop. It's based around the designer's jackets, including some of his bestsellers, but the most expensive style sells for $198. That price, Morrissey noted, is "about 50 percent lower than our regular line."While shooting some background footage for his appearance, Morrissey and de Jong decided to focus on how jackets are constructed."We were going for a sort of 'This Old House' approach, but with clothes instead of houses," said de Jong, who added that Morrissey is currently working on a second shipment for the channel.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)