... AND A HOME FOR SA'S HIPPEST... 07-19-9407-19-94... AND A HOME FOR SA'S HIPPESTByline: JANET OZZARDNEW YORK -- In the four months or so that it's been on the air, On Q has become a home to some of SA's...
... AND A HOME FOR SA'S HIPPEST... 07-19-9407-19-94
... AND A HOME FOR SA'S HIPPESTByline: JANET OZZARDNEW YORK--In the four months or so that it's been on the air, On Q has become a home to some of SA's hippest names.Those who already have appeared include Vivienne Tam, dress designer Cynthia Rowley and sportswear designer J.R. Morrissey, whose first appearance was July 14."We did very well with Cynthia," said On Q vice president Caryn Lerner. "David Dart has also performed very well on air. His clothes are less toward the trendy side, but his fabrics are very beautiful. He has a wide appeal.""For Vivienne Tam, we wrote product right off the line, and it did incredibly well," said Cindy Sewell, buyer for On Q. "It was very encouraging to see a line that's a little bit unusual sell well."Lerner added that Darcy Creech will sell straw hats, and jewelry designer Dayne Duvall will do a jewelry program.The key reason these designers have found a home on On Q is that QVC--the core channel--is geared to an audience that is older, more conservative and less fashion-forward. Q2, QVC's weekend shopping channel, deals more in classic basics, sort of a Gap of the airwaves.Sewell, one of eight buyers for On Q, is in charge of combing the showrooms and finding the right mix for the channel. Sewell came to On Q from Macy's West, where she had been the buyer for the contemporary sportswear Impulse shops. That's where she made many of the contacts she's using now.Some of the other names that will be appearing on the air in the fall will be Christian Francis Roth and Betsey Johnson."Johnson will be great on air," said Lerner. "She's got such great energy."Other new names are watching the channel with interest, but are taking a wait-and-see attitude.Kenneth Richard, a sportswear designer whose line is sold in Charivari and Yati here, said, "We are taking our business very slowly, growing one step at a time. We're watching it with a lot of interest, though."While numbers were not available for Morrissey's first show, held last Thursday, the company's president, Laurie de Jong, said she'd been told by On Q that the response was "very good.""Usually you can watch the sales as they are happening, but the computers were down that day because of a big storm," said de Jong. "We were told, though, that based on the rate the phones were ringing, we did very well."Morrissey created a lower-priced line for his On Q debut, but Lerner said that price is not a consideration when she's working with a designer."On Q is not going to be a price-driven service," she said. "We don't show retail value on the air, because in many cases we are comparable to other retailers."Lerner noted, however, that designers who sell to On Q have to have fairly broad appeal."We don't want to be so narrow that we alienate the market," Lerner said. "We want a broad assortment, but one that will differentiate us."Morrissey named his On Q line Workshop. It's based around the designer's jackets, including some of his bestsellers, but the most expensive style sells for $198. That price, Morrissey noted, is "about 50 percent lower than our regular line."While shooting some background footage for his appearance, Morrissey and de Jong decided to focus on how jackets are constructed."We were going for a sort of 'This Old House' approach, but with clothes instead of houses," said de Jong, who added that Morrissey is currently working on a second shipment for the channel.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)