PARIS--Singer, actress and disco doyenne Regine, famous for her chain of nightclubs, is also in the fragrance business. Regine's for Men--her second men's fragrance--was launched in February in the Mideast, where Regine does approximately 35 percent of sales of her four fragrances. The new item was introduced in France in April and will roll out to the rest of continental Europe and South America in September. The U.S. launch is slated for the second half of 1995. The scent was designed to replace the Regine's 1991 men's introduction Jimmy'z, which will be phased out next year, according to Philippe Benacin, president of Groupe Inter Parfums, which produces and distributes Regine's fragrances. Besides the two men's scents, the company markets two women's items: Regine's and Zoa. Groupe Inter Parfums is a subsidiary of the New York-based Jean Philippe Fragrances, 60 percent of which is owned by Benacin and Jean Madar. The remaining shares are traded on the NASDAQ. Global wholesale sales for the new fragrance this year are projected at $2.8 million (15 million francs), said Benacin, compared to the approximately $1.5 million done last year by Jimmy'z. Regine's for Men will be backed by a print advertising campaign that features a man's hand holding the bottle, with the Eiffel Tower in the background. The product's advertising and promotional budget in France is $370,000 (2 million francs) this year, said Benacin, noting that the promotional strategy includes sampling, special window displays and miniature items. In France, the line consists of eau de toilette sprays. A 30-ml. bottle is priced $22 (120 francs), a 50-ml. size is $30 (160 francs) and a 100-ml. version is $43 (230 francs). There are also two ancillary products: a 150-ml. deodorant, priced $13 (70 francs), and a 100-ml. shampoo, priced $15 (80 francs). The scent was developed by Creations Aromatiques perfumer Anne Flipo. The top notes are green and aromatic. The middle notes are floral and spicy with a marine touch. The base notes are woodsy. The packaging was designed by Thierry Lecoule, who created a magenta bottle, flecked with black. The cap is silver.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion