GUESS TO KICK OFF 1ST STOREWIDE EVENT AT BLOOMINGDALE'S
Byline: Janet Ozzard
NEW YORK--The back-to-school selling season is the biggest time of the year for denim, and to take advantage of that, Guess is launching its first storewide promotion next week with Bloomingdale's. All of the Los Angeles-based sportswear company's licensed categories, as well as its junior, young men's, misses' and men's apparel, will be featured at Bloomingdale's flagship here, and at all units. Guess plans a variety of in-store events that will vary from store to store, according to a company spokeswoman. The promotion begins Friday with an appearance by Andrew Shue, a star of the TV series "Melrose Place." Guess is an underwriter of Shue's not-for-profit organization, Do Something, which promotes grass-roots charity work. Proceeds from the sale of Do Something T-shirts, which cost $15, will go back to the organization, according to the spokeswoman. "The promotion was a joint idea," said Chris Miller, Bloomingdale's executive vice president for marketing. "We wanted to do a back-to-school promotion, denim is very hot right now and Bloomingdale's has always had a good relationship with Guess." "Guess has enjoyed a long-standing partnership with Bloomingdale's in launching new products," said Maurice Marciano, the manufacturer's chief executive officer. "Bloomingdale's was the first to buy Guess when we began more than 10 years ago, and we felt strongly that our first major promotion including all product categories should be done with them." The promotion will reinforce the message that "Guess is more than just jeans," Marciano said. In-store events are being planned around categories such as leather goods, watches, footwear and innerwear. Guess and Bloomingdale's have also created promotions with Condé Nast Publications that will bring in editors from its various magazines throughout the week to conduct merchandise-related seminars. A Guess mailer featuring all product categories was sent out at the end of July to 175,000 homes. Miller said that as a result of the mailer, there was an 81 percent rise in sales over the previous week in the junior department at the flagship. The promotion, which runs through Aug. 19, will be accompanied by ads in the New York Times this Thursday and Sunday and cooperative advertising in regional papers. Two of Bloomingdale's Lexington Avenue windows and one corner window will be dedicated to Guess merchandise, as will displays on all floors.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast