ON Q: A GROWN-UP LOOK ...... 07-19-9407-19-94ON Q: A GROWN-UP LOOK ...Byline: SHARON EDELSONNEW YORK -- On Q burst onto the home shopping scene in March, looking like a slightly unkempt child, with its...
ON Q: A GROWN-UP LOOK ...Byline: SHARON EDELSONNEW YORK -- On Q burst onto the home shopping scene in March, looking like a slightly unkempt child, with its garish lighting and rough planks for runways.Now, the new QVC service that is geared to a young adult audience is trying to polish its image without losing its youthful edge."We're learning a little bit about product and a lot about format," said Caryn Lerner, vice president of On Q.On Q is not for the customer who cherishes classics. The On Q viewer wants a hot new outfit to wear on Saturday night and another for the following weekend."Product that has sold well has been more current and trend-driven," Lerner said. "Basics haven't done a lot."She said sheer silver blouses and Adidas leggings with racing stripes were hot sellers.Studio A, the West Chester, Pa., facility where On Q shoots live two days a week, just underwent a $1 million-plus renovation, according to Lerner. By August, On Q will be on the air three full days.The new set features big columns that, with paint, can be made to look like wood or marble. They can also be draped or covered with fabric.While the new set is more sophisticated, Lerner said, "There are times where raw and younger is more appropriate. Our strength will be our versatility."On Q sometimes tries to re-create a designer's showroom. For Cynthia Rowley's show, wrought iron was incorporated into the set because it appears in her New York showroom. Vivienne Tam's set had a marble background with a luxurious red velvet seating area.Lerner said it showed off the colors of Tam's collection -- mainly white and black -- to maximum effect.In addition to the visual evolution, Lerner is changing the channel's pacing.A new product is introduced every two to three minutes. Lerner wants to accelerate that pace even more."I'm going to try to separate the sell from the entertainment and informational piece," Lerner said. "The sell just gives the information that the viewer needs to make the purchase. That will go down from 3 1/2 minutes to 90 seconds. Then we will devote specific amounts of time to the editorial and soft sell."We believe we need to show the product more frequently than QVC does," Lerner said. "An item may run Monday morning, Wednesday afternoon and Thursday night. We do it because people watch at different times. Also, we've so accelerated the time in which the product is on air, we want to put it on again if by chance we were too fast."<FD:"2.x Reference">
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast