SPEAKING OF RETAIL ...... 06-13-9406-13-94SPEAKING OF RETAIL ...Byline: G.L.ATLANTA -- T.J. Reid, former Louisiana retailer turned author, lecturer and occasional TV talk show guest, spoke to buyers at the...
SPEAKING OF RETAIL ...Byline: G.L.ATLANTA--T.J. Reid, former Louisiana retailer turned author, lecturer and occasional TV talk show guest, spoke to buyers at the April market on a subject she knows well: "Tootin' your own horn," otherwise known as generating free--or, at least, inexpensive--publicity for your store. Despite the early morning hour, Reid drew a packed house, delivering the following tips with a humorous--and decidedly Southern--slant.Stage fashion shows with real people as models. "Don't invite customers to eat fettucini alfredo while watching 99 pound models in size 3 clothes that they couldn't get their leg into." Give free seminars to local clubs or church groups.Use relationship marketing with local merchants, i.e., offer $1 off coupons with local dry cleaners, a free corsage from local florists.Write a column for the local newspaper in exchange for advertising.Offer programs for tourist groups and local hotels.Host a radio call-in show or weekly program.Offer turn-down service and maps at a local inn.Hold a weekly lottery with a $100 gift certificate as the prize.Never underestimate the value of the T-shirt, the tote bag, the litter bag, the emery board or the coupon book with your store name on it."In short," said Reid, "do anything--whether it's worthy, wonderful, weird or wacky--if it gets people inside your store."
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion