SPEAKING OF RETAIL ...... 06-13-9406-13-94SPEAKING OF RETAIL ...Byline: G.L.ATLANTA -- T.J. Reid, former Louisiana retailer turned author, lecturer and occasional TV talk show guest, spoke to buyers at the...
SPEAKING OF RETAIL ...Byline: G.L.ATLANTA--T.J. Reid, former Louisiana retailer turned author, lecturer and occasional TV talk show guest, spoke to buyers at the April market on a subject she knows well: "Tootin' your own horn," otherwise known as generating free--or, at least, inexpensive--publicity for your store. Despite the early morning hour, Reid drew a packed house, delivering the following tips with a humorous--and decidedly Southern--slant.Stage fashion shows with real people as models. "Don't invite customers to eat fettucini alfredo while watching 99 pound models in size 3 clothes that they couldn't get their leg into." Give free seminars to local clubs or church groups.Use relationship marketing with local merchants, i.e., offer $1 off coupons with local dry cleaners, a free corsage from local florists.Write a column for the local newspaper in exchange for advertising.Offer programs for tourist groups and local hotels.Host a radio call-in show or weekly program.Offer turn-down service and maps at a local inn.Hold a weekly lottery with a $100 gift certificate as the prize.Never underestimate the value of the T-shirt, the tote bag, the litter bag, the emery board or the coupon book with your store name on it."In short," said Reid, "do anything--whether it's worthy, wonderful, weird or wacky--if it gets people inside your store."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast