NEW YORK--Bernard Chaus Inc. said Tuesday it hoped to reverse its fortunes by zeroing in on the upper-moderate price zone with a new merchandising strategy that emphasizes fashion-forward looks. The new merchandise is expected to be in department stores by June 1995. "In this upper-moderate area, there is a huge void of fashion," said Andrew Grossman, Chaus's new chief executive officer, addressing about 50 stockholders at the company's annual meeting, at the Grand Hyatt Hotel here. "We want to be current with fashion, just like the better and designer lines. We don't want to chase it, as we had in the past, but be a leader," he said. Chaus, which started in the upper-moderate, updated sportswear zone when it was founded in 1975, had drifted to the mid-moderate zone over the past few years because of price pressures, industry observers said. Grossman, who joined the firm on Sept. 28 from Jones Apparel Group, where he was president, said he aimed to position the Chaus lines between the better-priced area, which includes Liz Claiborne, Jones Apparel Group's Rena Rowan for Saville and Rafaella, and the moderate-priced area, including Alfred Dunner and Norton McNaughton. Grossman declined to talk about price points or merchandising strategy. The average wholesale price for the Chaus lines is $22 to $23, said Dick Baker, director and president of the firm. Grossman said the lines would continue to be marketed under the labels Chaus, Chaus Sport, Chaus Dress and Chaus Woman. The new merchandising strategy comes after the company has reduced inventory and overhead in the past year. Josephine Chaus, the firm's chairwoman who joined Grossman on the platform, said the firm had pared the number of employees by 30 percent worldwide, but she expected no further layoffs. At least one Wall Street observer applauded Chaus's move into the upper-moderate zone. "They have been fighting and clawing in the niche that they are in, so I think they'll have a better crack in this new zone," said analyst Edward Johnson, director, Johnson Redbook Service. Bernard Chaus Inc., which has been on a profit slide for the past several years, lost $8.9 million in its first quarter ended Sept. 30, against a loss of $1.7 million a year earlier, as reported. Sales declined 6 percent to $65.4 million from $69.6 million. Grossman got a $6.2 million signing bonus on top of a $1 million base salary for joining Chaus. Josephine Chaus has put in her own money to bolster the firm, pledging $14.4 million in September alone. The company had a $10.9 million loss in 1993 on revenues of $235.8 million.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia