NEW YORK--Gossard and Vivienne Tam have put their heads together to bring the power of uplift to the ready-to-wear runways.
For her spring runway show on Tuesday, Tam is sewing her pleats to Gossard's sexy Super UpLift garments with a group of siren dresses that takes evening cleavage to new heights. Five of her dresses are constructed with Gossard bodysuits, bras, camisoles and baby dolls.
"I've wanted to incorporate intimate apparel into my fashions for a while," said Tam. "It was a great way to do something new with my pleats, and the bust is extremely important for spring. It gives an evening dress a very feminine, sexy feeling."

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