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Article September 30, 1994

<CR><RD><BR><CS:BOLD>YTD: MAJOR MAGS, THE HIGHS AND LOWS<BR><BR></CS>NEW YORK -- Among the leading women's and lifestyle magazines, Allure and Elle are plowing ahead this year, while Vogue and Harper's Bazaar have stumbled.<BR>Despite record...


YTD: MAJOR MAGS, THE HIGHS AND LOWS

NEW YORK — Among the leading women’s and lifestyle magazines, Allure and Elle are plowing ahead this year, while Vogue and Harper’s Bazaar have stumbled.
Despite record September issues, Vogue, the ad page leader in the women’s fashion category, is down 4.9 percent in ad pages through October, while Harper’s Bazaar is off 6.2 percent for the period. Elle, which has taken over the fashion pack’s number-two spot in ad pages, is up 12.3 percent.
Vanity Fair continues its slide, reporting a 17.2 percent drop in ad pages through October, and Mademoiselle has slumped 25.5 percent.
Glamour, which has sold 1,312 ad pages through October, is off 6.3 percent, while Architectural Digest, which has logged 840.8 pages, is down 6.2 percent in ad pages through October.
Allure, meanwhile, is showing a 12.1 percent increase in ad pages for the period. W is running 7.8 percent ahead so far, while Mirabella and Town & Country are up 3.3 percent and 14.7 percent, respectively.
Here, the October and year-to-date ad page results.