ROMANTIC LOOKS FOR THE NIGHT

Byline: Karyn Monget

NEW YORK--More exhibitors and more fashion will be the hallmarks of the upcoming Intimate Apparel Salon to be held Oct. 31-Nov. 4.
The trade show, held at the Doral Tuscany Hotel here, will have its largest turnout of exhibitors, with some 115 lines scheduled to show. Last year, 80 lines were presented. The show, which specializes exclusively in better-priced innerwear, will take up five full floors. New to the salon, which holds five editions a year, will be about 20 lines of daywear, sleepwear, robes, and foundations.
Carol Bigman, show organizer and owner of Exposition Associates, Brookfield, Conn., said, "We will have exhibitors on two more floors than we did last November. The growing number of better lines and of more European lines has made the show more meaningful to the market."
Bigman also noted that the midtown location of the hotel at 120 East 39th St. is a factor in the show's success, because it is a "well-located destination for buyers to easily get to and leave."
The main thrust will be late spring and summer, but many smaller specialty retailers will still be ordering early spring.
The salon show coincides, as usual, with the ongoing innerwear market Week, which is expected to be bustling with buyers.
Vendors' spirits are generally upbeat, as they anticipate bigger open-to-buys from retailers searching for more key items.
At the salon, the new, sexier looks generated by the recent fixation on curves and the bosom, will be interpreted in a number of ways.
Here are some key trends, many of which are crossing over from ready-to-wear:
l Long and short allover stretch floral-pattern nylon lace sleep gowns, camisoles and bodysuits.
Blatantly romantic sleepwear that plays up the bosom.
Feminine, highly embellished peignoir sets.
Lots of short, updated items such as baby-dolls, slip gowns and chemises.
Textured cotton knits in sleepwear and daywear, embellished with touches of lace, embroideries, or appliques.
Softly tailored pajamas in natural fibers, such as silk charmeuse and blends of cotton and linen.
Corset looks galore in foundations and the emergence of unconstructed bustier looks in daywear.
Garters.
Lavish lace treatments on bras and panties, camisoles and bodysuits.
In foundations, the mood is playful and sexy, but at the same time increasingly functional, reflecting the focus on more structured apparel.
Lots of vendors, primarily European, will be highlighting complete wardrobes of coordinated undergarments, which will include figure-enhancing underwire bras, a variety of control and noncontrol panties, garters, and all-in-one bodysuits.
There also will be a contingent of novelty terry robes and dual-purpose at-homewear looks, a lot of which will be done in sportswear fabrics and colors.
Here, and through page 34, are some key trends that will be shown at the intimate Apparel Salon.

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