Byline: Sara Gay Forden

MILAN--Dolce & Gabbana is launching a jeans collection with Ittierre SpA, the manufacturer doing the lower-priced D&G line.
Ittierre has signed a five-year licensing agreement to produce and distribute the new line, with projected minimum sales of $308 million (480 billion lire).
The first jeans collection will be presented in January during the Milan fall-winter '95 designer fashion shows and will be in the stores in July, according to Carlo Di Risio, managing director of Ittierre.
"This is a new kind of jeans line that hasn't really existed on the market before," Di Risio said, calling it a "total-look" collection. It consists of about 120 pieces, including shoes and accessories.
Di Risio said the collection would be priced "in line with" other jeans collections, although a final price list hasn't been issued yet.
There will also be Dolce & Gabbana jeans boutiques, he said, which will be designed by Florentine architect Claudio Nardi--but those won't come along until 1997.
Di Risio said Ittierre, as part of its international expansion, opened a subsidiary in Germany Nov. 1 and will have a New York showroom, as well.
Ittierre, based in Isernia, has nearly tripled its sales in the past three years to an estimated $212 million (330 billion lire) in 1994 through the production and distribution of its designer jeans and diffusion lines.
Ittierre also produces Gianni Versace's Versus and Jeans Couture lines, the Trussardi jeans line and its own industrial label, Extempore.
Di Risio said Ittierre will build a 200,000-square-foot facility, designed by Swedish architect Edward Kahn, adjacent to its current building.
The new quarters will be capable of shipping 80,000 pieces a day and will be equipped with a computerized bar code system organized by country and client.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus