SEARS ENCHANTMENT: Sears, Roebuck & Co. has gotten on the bandwagon for cleavage-enhancing bras with a private label number called the Enchanting Uplift, introduced last month. " We believe that padded push-up bras are the best thing to come along in intimate apparel in a long time--especially now, with the structured fashion looks in apparel," said a spokeswoman for the chain. The bra retails for $12.99 and comes with a coordinating brief at $5.99. Colors are black, white, teal and berry. The A cup sizes are available in 32 to 36, B cup sizes are 32 to 38 and C cup sizes are 34 to 38. The spokeswoman noted that Sears's private label push-up bra was featured in a sale Aug. 14-20, and was a "major hit." The sale price of the bra was $9.69, and the coordinating brief was $4.49. She added that Sears will periodically offer the bra in additional fashion colors, with solid red and solid gold on tap for October.
PENNEY'S AMAZEMENT: Nancy Hillis, buyer of bras and shapewear for J.C. Penney Co.'s retail and catalog operations, said, "We're glad about he whole cleavage-enhancing category, because it brings more customers into the stores. It's got the customer thinking about bras again." In August, Penney's introduced Wonderbra by Sara Lee Foundations, which retails for $26, and two private label numbers--Dream Maker by Adonna, for $15, and The Amazing Bra, for $14. "The Amazing Bra has been excellent," she said, noting that it also is sold at an everyday price of two bras for $24. "We have already sold tens of thousands of our private label bras," said Hillis. She further noted that 900 units of Wonderbras are typically sold in a two-day period, when Penney's receives a shipment of about 1,200 units.
WEEKEND PUMPS UP: Weekend Exercise Co. is introducing its first cleavage-enhancing sports bra this week in its line of Marika bodywear. The padded push-up bra of cotton and Lycra spandex is called Power Lift-Her Bra. It features insertable padded cookies that slip into the inside pocket of the bra top, pushing the bosom up. A rubber elastic sewn into the seam under the bustline contours the bust upwards and offers additional support, much like an underwire bra. Norm Zwail, president of Weekend Exercise, San Diego, said, "We've combined the technical aspects of a sports bra, with the fashionable and functional aspects of a push-up bra." Marika's padded-push-up sports bra wholesales for $16, and a coordinating bike short with a side pocket is $14.50. The sports bra comes in S, M and L sizes. Colors are solid white, black, and denim blue. Distribution is aimed at department stores, specialty shops and sporting goods outlets.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews