Byline: Alessandra Ilari

MILAN--As part of a new retailing plan, Mariuccia Mandelli and Aldo Pinto are opening their own boutiques, rather than franchising them, in key cities, starting with Paris and New York.
"Since we're selling expensive clothes, it's better if Mariuccia controls and handles her own products," said Pinto, Krizia chairman."We prefer it this way."
The first fruits of the strategy are blooming, with the opening of the Paris and New York stores.
Last week, Mandelli and Pinto cut the ribbon of their new Paris boutique on 48 Avenue Montaigne during a cocktail reception for 1,000. Among the guests were Donna Karan and Jacqueline Bisset. The 700-square-foot store officially opened Thursday.
"We expect sales to score 200 million lire ($129 million) in the first week of business," said Pinto. The two-floor boutique carries Krizia's women's signature line, its Krizia Poi secondary line, accessories and fragrances.
Now Mandelli and Pinto are preparing for the opening Dec. 7 of their space in New York, on Madison Avenue and 66th Street.
The 1,300-square-foot boutique will be split between two floors and will feature Krizia's signature men's line as well as women's, plus the other main lines. One corner of the store will be dedicated to miscellaneous products signed by Krizia: champagne, tiles and brochures on the K Club resort in Barbuda in the Antilles.
Both the Paris and New York boutiques have cafeteria space and walls with videos that continually play tapes of the newest Krizia collections. The stores were designed by interior decorator Piero Pinto and feature streamlined wooden furniture in ivory hues.
Once the New York store has opened, the number of Krizia boutiques around the world will rise to 48, with five of them being directly owned--Milan, Venice, London, Paris and New York.

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