ORLANDO, Fla.--Ready-to-wear influences grabbed retailers' attention as they shopped for not-too-revealing swimwear at the Surf Expo here. While push-up tops inspired by the Wonderbra were getting a play, buyers, for the most part, sought somewhat subdued silhouettes offering coverage. They said that's what most of their customers wanted. Though nearly everyone agreed that the surf customer traditionally remains on the younger side, no one could ignore the fact that there was an effort on behalf of the exhibitors to address a slightly older consumer. Other big ideas were street-style coverups in denim and lots of color--though mainly in deeper tones rather than brights. Attracting buyers from the East Coast and the Caribbean, the three-day show ran through Sept. 18 at the Orlando Convention Center. According to show management, traffic was up 5 percent against a year ago. Retailers often reported increased budgets for the upcoming season, some citing increases as high as 20 percent, but at the same time they seemed conservative when it came to vendor choice. They tended to stick to the more recognized labels, such as Shok, Limited Space, Mossimo, Take Cover and Beach Patrol. Mary Ann Mixon was one of the buyers trying to negotiate the crush at Mossimo. Mixon, an owner of J. Cornell, an apparel store with locations in Bal Harbour and Key Biscayne, Fla., plans to open a 1,000-square-foot surf shop called Tsunami in Key Biscayne in November. She was one of those staying on the conservative side. "I'm after the subdued look, nothing glitzy or flashy," she said. She noted she was flexible as to budget, saying that she intended to spend in the neighborhood of $15,000 for start-up merchandise. "I plan on staying under $100 for retail price points on swimwear and definitely will be after quick-drying fabrics, maybe the nylon and Lycra [spandex] blends," she continued. "The push-ups are cute, but probably shirts and T-shirts are going to be my biggest sellers." Most retailers were shopping wholesale price points between $15 and $75 and were making a concerted effort to stay within the $20-$40 mark. Of course, there were exceptions. Crystal Robson, a buyer from B Risque in Holiday, Fla., noted: "We have women who come in who want to spend only $40 on a suit and we have those who will go over $100. So we're looking at a few different options." Among the vendors, Michelle Boylan, vice president of junior sales at Beach Patrol, noted that the sales of two-piece and one-piece suits were becoming more balanced. While two-piece suits had been taking 75 percent of the orders for a long time, it was now almost half and half and she projected the season could wind up with 40 percent of the business being with one-piece styles. At Limited Space, one of the highlights was a group of suits featuring an underwire bra top called the Superduper. Another was the selection of the streetwise coverups, such as the baggy jeans to go with denim suits. The firm was also showing thigh-high hosiery in white or black cotton as part of the street look. "They can't keep the thigh-highs in stock in California," said Tom McNeel, company president and designer.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)