LONDON FOG TAPS CHESLEY TO MANAGE TRADE'S WOMEN'S UNIT

NEW YORK--Andrew Chesley, formerly general manager for the men's unit in the trade division of London Fog Industries,, has been named to the new post of general manager for the division's women's unit.
The move is one of a series of executive changes at the Darien, Conn.-based rainwear and outerwear maker, part of a corporate revamping initiated in August, following the resignation of chairman Arnold Cohen.
Chesley has been a senior sales executive with the firm since 1988 and was once in charge of women's wear.
Mary Alice Kelly, who joined the company in January as brand manager for the Towne for London Fog brand, has been named to Chesley's former post. The firm created the post of general manager for men's earlier this year, and has now created the organizational structure for women's. Prior to joining the company, Kelly was executive vice president of Cluett Peabody Shirtmakers.
Chesley and Kelly report to Doug Hillman, president of the trade division. Hillman said Chesley and Kelly will spearhead the strategic planning and continued development of the firm's London Fog and Towne from London Fog rainwear and outerwear labels.
The company appointed two business managers to assist Chesley and Morris in "ensuring overall financial performance of the brands."
Mark Stanislowski, who joined the firm in early 1994, has been named business manager for women's, also a new position. Stanislowski had been business manager for the men's unit. David Adair, formerly vice president of marketing administration at London Fog, succeeds Stanislowski.
Hillman said the new corporate alignment--establishing distinct business units, each with an experienced general manager and business manager--is part of the firm's strategy to be "the dominant designer and distributor of rainwear and outerwear across all channels of distribution."
In a separate move, Sara Morris has been promoted to vice president of creative services, a new post. She will be responsible for all advertising, marketing and packaging.
Morris, who joined London Fog one year ago as fashion director, will continue to support the company's design and merchandising teams with fashion and color direction. She reports to John Varvatos, who succeeded Cohen as chairman. Prior to joining London Fog, Morris was fashion director for Carole Little and before that for the Lerner division of The Limited.

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