NEW YORK--Gianni Versace has found a new U.S. distributor for its scents in Fragrance Marketing Group Inc. of Miami. And the firm is wasting no time in launching a new Versace scent. FMG's first project will be the U.S. launch of Versace Red Jeans for Women and Versace Blue Jeans for Men, which are due out next month. On Tuesday, Versace's fragrance company, Giver Profumi SpA, announced a long-term agreement with FMG that included the marketing and distribution of the Versace fragrance brands in the U.S. and the local and duty-free markets of Puerto Rico, the Caribbean and Mexico. The deal embraces the development of new Versace brands as well as the designer's existing scents: Gianni Versace, Versace L'Homme, V'E Versace, Versus Donna and Versus Uomo. FMG's other brands include Ombre Rose, Niki de St. Phalle, the two Julio Iglesias scents, Balenciaga and Chevignon. Giver Profumi also canceled its previous American distribution contract with Vepro Ltd. of New York. To market and distribute the Versace brands, FMG has established the Gianni Versace Profumi division. According to David Alfin, chief operating officer of FMG, the two Jeans scents will be launched with just one stockkeeping unit each: a 2.5-oz. eau de toilette spray priced at $29.50. Alfin plans to roll the brands out to roughly 1,000 doors, in time for Christmas. While the accounts have not yet been finalized, Alfin noted that distribution would include department stores and Versace boutiques. Distribution is projected at 5,000 doors by the end of 1995. "The fragrances are very fashion-forward, youthful and spirited," Alfin said. "We feel that since there are only two stockkeeping units that even retailers who haven't planned for it can easily take it. Alfin noted that the fragrances will be displayed in units on table tops in cosmetics departments. To support the launch, FMG will spend about $1 million in print advertising and at least an additional $1 million on TV and Radio during November and December, Alfin said. Alfin is projecting retail volume for the Jeans scents at $30 million to $40 million by the end of 1995. "We see these brands as the driving force behind the Versace fragrances," he said. Red Jeans consists of floral top and middle notes that include lily, freesia, jasmine and violet with a warm drydown of musk, vanilla and sandalwood. Blue Jeans has citrusy top notes with a woody, aromatic finish. According to Alfin, Versace intends Jeans to be collectors' items and he plans to replace them with new fragrances and different color jeans names after 12 to 18 months. Jeans was launched in Italy last May and has been rolling out to other European markets, including Germany this fall. The other fragrances are distributed in less than 500 doors, including Versace Boutiques and department stores. Alfin estimated their combined wholesale volume at $10 million.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews