BALLY NAMES J. DE LA RAMA

NEW YORK--Bally, which specializes in shoes and leather accessories, named Jesse de la Rama senior vice president in charge of retailing.
De la Rama, who was formerly a vice president at Barneys New York--where he headed the outlet division--reports to Josef Ming, the chief executive officer of the firm.
In addition to running the 50 Bally shops in North America and planning 10 new units for next year, he will be involved in marketing, advertising and merchandising, the company said.

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