DALLAS--Services for Herman Marcus, 82, a former women's apparel manufacturer and sales executive who was pivotal in putting Dallas on the fashion map, were held here Sunday. He died Thursday of lung cancer at Zale Lipshy University Hospital here. In 1957, Marcus founded Herman Marcus Inc., which made women's dresses. He sold the business in 1979 to Southwest Apparel Inc. here. Earlier, he was a women's apparel traveling salesman, and in the early Thirties strove to lure retailers to Dallas on weekends to view lines together, typically at the Adolphus and Baker hotels. Shortly thereafter, an informal mart setting evolved at the two hotels. This paved the way for the mart buildings that eventually evolved into the International Apparel Mart here. Survivors include his wife, Mikki; two daughters, Marlene Marcus Schultz and Judith Frances Shampaine; a son, M. Richard Marcus; a brother, Sidney Marcus; 12 grandchildren, and three great-grandchildren.
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