EASY RIDER: L'Oreal execs in Paris are swapping their pinstripes for black leather. They are getting ready for the launch of the company's newest men's scent, named after that icon of the American road -- ...
EASY RIDER: L'Oreal execs in Paris are swapping their pinstripes for black leather. They are getting ready for the launch of the company's newest men's scent, named after that icon of the American road--Harley-Davidson. The fragrance, developed by L'Oreal's Gemey Paris division, is set for a French debut in the mass market in early November and there are plans to roll it out internationally next year. L'Oreal got into the spirit for the launch festivities. Journalists invited to the Oct. 13 unveiling of the fragrance were given the choice of being chauffeured in a taxi or on the back of a Harley. Two days later, Harley-Davidson is organizing its own trip to Hog heaven. Some 600 bikers will take a spin through Paris, then chow down at an American-style barbecue.
PHONE HOME: France's hottest new advertising medium fits in your wallet, lasts up to six months and gets stared at more than two dozen times before it's thrown away. That's why Paco Rabanne is advertising its Pour Homme scent on the telephone cards the French use at public phones. France Telecom will issue one million of the cards with a version of the Rabanne magazine ad on Oct. 17. The cards show a closeup of a man and the line: "Whether she calls back depends on you." There's a product shot on the reverse side. France Telecom calculates that users look at the cards, which are purchased in post offices, the Metro and tobacco shops, an average of 27 times before the cards are used up. The cost for one million cards is $120,754 (640,000 francs) at current exchange rates. Large French industrial groups began using the cards for institutional advertising three years ago, but Rabanne is the first prestige beauty company to try them, according to France Telecom. L'Oreal had unusual results earlier this year with a card promoting its mass-market teenybopper Kookai fragrance. The only problem was the reaction to the tagline: "To stamp out the boys, dial 18." Unfortunately, teenage readers followed instructions and called 18, which is the national emergency number for the fire department.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia