DENIM DISH

GLORY EXPANSION: Faded Glory, the denim and sportswear manufacturer based in New York, has signed a licensing agreement with Taiwan-based Nien Hsing Textile Co. Ltd. to manufacture women's, men's and children's apparel under the Faded Glory name.
The move marks Faded Glory's reappearance in Taiwan after several years, said Robert Rowan, director of licensing for Faded Glory.
Rowan said he did not have first-year sales projections for the endeavor.
The collections, which include apparel, accessories and footwear, have already begun to retail through a Faded Glory boutique in Taiwan, Rowan said. It is the first of 15 boutiques scheduled to open there by the end of this year in department stores such as ATT and Takashimaya. The boutiques will carry all Faded Glory goods.
Nien Hsing Textile is a 20-year-old company traded on the Taiwan Stock Exchange and posted earnings of $350 million last year. It is the largest maker of denim fabrics in Taiwan, producing close to 25 million yards annually.

MACY'S LOOKS AT FALL: The Macy's flagship store at New York's Herald Square was blasting out the latest fall junior fashions at a back-to-school fashion event sponsored by the store and Seventeen magazine Monday night. An audience of more than 700 people--mostly young women wildly waving pompoms and screaming at the male models--attended the show, which was accompanied by ear-piercing rap music from Ill & Al, as well as special appearances by cast members from the Broadway musical "Grease."
The show featured a special denim group from Levi Strauss & Co., including lots of layering with denim jackets and vests, logo T-shirts and flannel shirts. Styles included a denim jumper, a black denim miniskirt and a new looser cropped denim jacket.
Other groups included schoolgirl looks--kilts, peacoats, cropped sweaters, flowing shirttails and argyle everything--as well as plenty of layering with baby T's, shirts, sweaters and jackets.

ACE SPACE: Sasson Licensing Corp. will run its 30-second ad campaign 24 times during the U.S. Open this week and next week. It will use its "Barrels" campaign, which features women, men and children clad only in fashionable accessories and wooden barrels. The tag line is "Don't put it on unless it's Sasson." The company will also be mentioned during station breaks as a sponsor of the tournament.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus