NEW YORK--Rena Lange kicked off the spring selling season early this year with trunk shows in Michigan and Texas that netted $240,000 in orders. The merchandise is for delivery from December through February.
The collection rang up $100,000 Sept. 19-20 at Jacobson's in Grosse Point and Birmingham, Mich. Daytime dresses and suits were strong performers, particularly an oyster coat dress in a linen blend at $1,680 and a ladder-back skirt suit in a linen blend at $1,340, according to a store spokeswoman.
At Lilly Dodson in Dallas, sales for a two-day show earlier in the month reached $110,000, according to Bill Dodson, president.
"We've been carrying the line for a long time, and it has done very well," he said. Dodson noted the reason the show was so early is to accommodate Rena Lange's production schedule.
Bestsellers included seven lightweight wool skirt suits at $1,850; six black three-piece suits with white collar and cuffs at $1,795; nine double-layered bodysuits at $385, and four three-piece wool pinstripe pantsuits at $2,495.
Following the Dodson event, the Lange collection moved to Grace Jones, a small specialty store in Salado, Tex., where sales hit $30,000 in two days.
Owner Grace Jones said Lange's knits performed very well.
"Even though our customers knew they would only be getting the clothes in December at the earliest, they still bought, which speaks very highly of the line," she said.

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