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KRAFT TO ARDEN? Reports were circulating that Neil Kraft may become a creative consultantto Elizabeth Arden.Kraft resigned as senior vice president of CRK Advertising, the in-house ad agency of Calvin Klein Inc., last month. Kraft, still at Calvin Klein, had no comment, however he added "My plan is not to work at any company as an employee." Kim Delsing, ceo of Arden, claims she's avoided any overtures to Kraft out of respect to Calvin Klein, but said, "I'm sure we will have conversations in the future, but nothing's been done."Kraft is credited with the Calvin Klein underwear ads that featured Marky Mark and Kate Moss, as well as TV spots for Escape and CK One.

GIANNI'S MADONNA: Madonna will be featured in Versace's spring/summer ad campaign, according to company sources. The ads were photographed by Steven Meisel at Mar-A-Lago, Donald Trump's estate in Palm Beach. Versace officials confirmed they photographed Madonna for the campaign, but wouldn't divulge details because of an agreement with the actress.The ads will run in color and in black and white in February magazines.

SPROUSE SPROUTS: Day-Glo aficionado Stephen Sprouse has become a creative consultant to the Rock 'n' Roll Hall of Fame and Museum in Cleveland, slated to open next September. As costume curator, he'll design mannequins specifically for the museum. He'll also create exhibitions built around costumes from famous concerts, featuring such rock 'n' roll legends as John Lennon, Sly and the Family Stone, Sting, Janis Joplin and James Brown. Sprouse, an Ohio native, will work with Pucci International in New York, which will sculpt the mannequins.

CRAWFORD CARBO LOADS: Barilla, Italy's leading pasta maker, has hooked up with Cindy Crawford. With its $760 million (1,200 billion lire) in sales, Barilla will invest $31 million (50 billion lire) in its new TV spots starring the supermodel, set to bow at the beginning of next year in Italy. The campaign is being created by Young & Rubicam in Milan.

HB NAMES WARD: Melanie Ward has been named senior fashion editor at Harper's Bazaar. She succeeds Sciacia Gambaccini, who joined Marie Claire. Ward had been a freelance stylist in London and plans to relocate to New York.REAL LIFE CATALOG: For its spring 1995 career-wear catalog, Jacobson's, the 25-unit specialty store chain based in Jackson, Mich., sought some expert assistance--people who work. Instead of hiring professional models, Jacobson's selected 45 working people, some of them right off the street, to appear in its 40-page "Work Book." Among those chosen were a catering director, a children's puppeteer and a part-time bartender. For their efforts, which involved about two full days for fitting and shooting, the nonprofessional models received a $500 gift certificate from Jacobson's. The catalog, which will be sent to more than 200,000 homes, was photographed in Detroit by Jerry Salvati.

HOT TICKET: Annie Gilbar, West Coast bureau chief of In Style magazine, will leave in mid-January. The one-time L.A. Style editor-in-chief has been tapped by Ticketmaster president Fred Rosen to create a monthly national entertainment magazine.

FUNNY, YOU DON'T LOOK 70: The New Yorker's turning 70. To commemorate the occasion, it will publish a double anniversary issue, to hit newsstands Feb. 13, that will include "many of the great writers throughout that time," said a New Yorker spokeswoman. To attract advertisers, the magazine commissioned Josh Gosfield to design a poster including the likenesses of Tina Brown, Harold Ross, William Shawn and Robert Gottleib and depicting various milestones at the publication.

ALLURE CLARIFICATION: All you numbers watchers, don't expect to see a 45 percent increase in first-quarter ad pages at Allure, as reported here last week. A temp at the magazine miscalculated the numbers, and the actual growth for the quarter is expected to be 27 percent, said Alexandra Golinkin, publisher.

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