NEWSREEL

RALLY FOR ROWAN HOUSE: More than 600 people packed the 30th Street Station in Philadelphia Friday night for a party benefiting Rowan House, a transitional shelter for homeless women and their children that was started by apparel executive Rena Rowan.
Rowan, a founder of Jones Apparel Group, spearheaded the $2.1 million project, partly because she, too, experienced difficult beginnings. Forced to leave their home in Poland during World War II, Rowan, her sister and her mother were exiled to Siberia for three years, while her father was deported elsewhere. Rowan eventually made her way to the U.S., arriving on Oct. 28, 1944. Rowan House, the first project of Hope for Philadelphia Homeless, a new volunteer organization she founded, will have 20 housing units, classrooms and a community room. It's expected to open for fall 1995 and will be operated by the People's Emergency Center. The site, in West Philadelphia, is owned by Presbyterian Medical Center Foundation and is being provided for the nominal fee of $1 a year for 50 years. Rowan already has committed $500,000 of her own money, with the city government committing to $250,000.
Friday night's event, which was attended by Leonard and Evelyn Lauder; Marvin and Lee Traub; Howard Gittis, vice chairman of Revlon; ex-heavyweight champ Joe Frazier, and Sydney Kimmel, chairman of Jones Apparel, raised about $125,000.

LIZ CLAIBORNE AT F.I.T.: Liz Claiborne, former chairwoman of Liz Claiborne Inc., and her husband, Arthur Ortenberg, former vice chairman of the sportswear giant, will kick off the Fashion Institute of Technology's "Fashion in Contemporary Living" lecture series on Nov. 7.
They will discuss the evolution of their company and its fashion philosophy.

KELLNER TO RUFF HEWN: Howard A. Kellner has joined Ruff Hewn as director of sourcing, a new post. Kellner was a consultant for two years and before that was vice president of corporate sourcing at The Warnaco Group. At Ruff Hewn, he reports to Ray Rogers, executive vice president.

KGR NAMES LONERGAN: Peter Lonergan, former president of the Evan-Picone division of Jones Apparel Group, has been named to the new post of vice president of KGR Inc., a better sportswear private label company. Lonergan, who reports to Chet Sidell, president of KGR, oversees the design, merchandising, sales and general operations of the New York office.

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