BRADLEES SET TO ENTER N.Y. AND LONG ISLAND SUNDAYNEW YORK--Bradlees' first store in the city, a 143,000-square-foot, six-level unit on 14th Street, and its first Long Island store, in New Hyde Park, are set to open Sunday."This sets the stage for our further expansion into these areas," said Barry Berman, chairman and chief executive officer.Two more Bradlees units, in the Bronx and Staten Island, will open sometime in 1995, and additional sites in the other boroughs are being scouted, the company said.The Manhattan store, on the site of the former Mays Department Store, is the 136-unit discounter's second largest unit. The largest is a two-level store in Yonkers, N.Y., which has 147,000 square feet. Most units in the chain have 75,000 to 80,000 square feet and just one level for selling.With more selling space, the 14th Street store will be offering deeper assortments of women's apparel, infants', toddlers', large sizes and shoes, compared with typical Bradlees stores. Big men's clothing and soft home furnishings will also be greatly expanded, the company said.There will also be a Mama Brava's Italian restaurant and a unique way to advertise. There will be an imaging system, projecting from two store windows full-color laser disc 3-D images of products floating in midair outside the store.
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)
“From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices,” said @joansmalls of the swimwear and intimate apparel she designed for @smartandsexysocial. The collection includes neon laced bras, sheer bodysuits and swimwear separates. The intimates collection will launch in July, while the swimwear collection will be available for purchase on Tuesday at select @walmart stores, walmart.com and smartandsexy.com. #wwdfashion