BURLINGTON INDUSTRIES ADDING REUSED DENIM TO ITS LINEUP

Byline: Michael McNamara

NEW YORK--Burlington Industries said Thursday that it's adding another fabric to its arsenal of environmentally friendly denim products: Reused Denim.
The fabric--said to be the first of its kind--is 14 3/4 ounces and made from 50 percent virgin cotton and 50 percent reclaimed cotton denim scraps. The virgin cotton is used in the warp; the reclaimed denim for the fill.
The patent-pending, proprietary process, conceived by Burlington and researchers at North Carolina State University's College of Textiles, was 18 months in developing, said Dutch Leonard, president of Burlington Denim. Leonard wouldn't divulge the amount Burlington spent on creating the fabric.
Reused Denim is being offered in indigo, although Burlington may incorporate different colors and finishes, Leonard said. Reused Denim will be made at the firm's Mooresville, N.C., plant, where machinery to produce the fabric is being installed. Shipment is slated for December.
Thus far, the Gap Kids Division and Levi Silver Tab have confirmed that they are going to be using Reused Denim.
After retrieval, scraps are separated by color, part of a 13-step preproduction process crucial to achieving uniform color. "There will be a small premium for the product," Leonard said, noting that additional Reused Denim fabric weights are being developed.
Leonard also noted that Reused Denim may be incorporated into Burlington's other eco-friendly denim offerings: EcoSpun denim, made from cotton and Wellman Inc.'s recycled polyester; Tencel denim, a blend of cotton and Courtaulds Fibers' cellulosic, and Stone Free denim, a finishing process that reduces the amount of pumice stones and chemicals associated with stonewashing.

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