NEW YORK--With the introduction of two Kenzo women's fragrances under its belt, Parfums Givenchy is set to bring the designer's men's scent to American shores. Kenzo Pour Homme will be introduced next January at Neiman Marcus, Nordstrom and possibly other accounts, according to Wendy Orbach, marketing manager at Givenchy, which handles the U.S. distribution for the Kenzo fragrances. "We haven't settled yet on other stores," Orbach said, "but the price points are pretty high, so the distribution definitely won't be very wide." She said the fragrance would likely be in 50 to 100 doors by the end of next year. The Pour Homme line will include six fragrance items, with prices ranging from $32 for a 1.7-oz. aftershave splash to $63 for a 3.4-oz. eau de toilette spray. An aftershave balm and an outdoor moisturizing cream will also be available. "The launch will be in-store driven," Orbach said. "We'll be doing sampling and a very targeted direct-mail campaign. It will be very clean. We won't be making any special offers or giveaways." The company launched Kenzo's signature scent and his Parfum d'Eté here earlier this year. Pour Homme will be paired with Parfum d'Eté in a national print ad campaign slated to run through next spring, Orbach said. She declined to divulge the launch budget, but sources estimated it at some $500,000. As for first-year wholesale volume, "with a very limited distribution, we're looking at around $3 million," Orbach said. The scent was introduced in Europe in 1991 and has remained in the top 15 there ever since, she commented. It posted sales of $12 million last year in the seven biggest European markets and could near $15 million this year. The product's blue, translucent bottle is meant to resemble a section of bamboo. The bottles are merchandised in stores end to end in the shape of a samurai sword. Givaudan Roure--which created the fragrance--classifies Pour Homme as a marine complex. Its notes include jasmine, iris, oak moss and sandalwood. "It's a very light, clean fragrance," said Orbach. "It fits in with the latest trends in men's, but we think it's unique." Givenchy brought Kenzo, launched in Europe in 1988, and Parfum d'Eté, introduced in 1992, to the U.S. in August. Parfum d'Eté bowed in Neiman's, Nordstrom and Lord & Taylor, while Kenzo was given a quieter introduction in Foley's, Rich's and Lazarus. Parfum d'Eté, Orbach said, is "doing great--it's exceeding plan so far." The scent, now in 135 doors, will roll out to between 300 and 500 more next year. It is projected by industry sources to reach $10 million at wholesale in its first year. The signature scent, said Orbach, should do about one-third of that, which would be more than $3 million. She added that the company had no plans to widen its distribution. The two products are in 5,500 doors in Europe, including 1,650 in France. Kashäya, Kenzo's third women's fragrance, bowed in September in France, Belgium, Switzerland and the Caribbean. It will begin to roll out to the company's other markets in the first half of 1995; a U.S. launch is slated for the end of next year or the beginning of 1996. "Now that we have the women's fragrances out there, people are already looking for the men's," Orbach said. "The people who shop at Neiman's and Nordstrom--they travel, and they know the Kenzo name."
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion