NEW YORK--Body ID, a seven-year-old swimwear firm that made its name by addressing the problem areas of the female figure, is now targeting the contemporary market. For cruise 1995, the company--whose parent company is Baillot Maillot, of Montreal--is offering three contemporary lines: Bailtex Plus, for the large-size woman; Baltex, for the misses' customer who is fashion-forward but needs tummy control, and Bahia, for a younger customer who doesn't need as much coverage. The contemporary division features primarily cotton and Lycra spandex, and nylon and Lycra textures in such sleek styles as high-neck suits, balloon bras, lace-up fronts and two-piece suits. Body ID, whose line is primarily nylon and Lycra, offers more traditional bodies. Patricia Byrnes Kane, a founder of the company along with Jim Post, said the push into contemporary was prompted by customers. "We were getting lots of requests to custom-make suits with a more contemporary twist," said Kane. "They were looking for a good-looking suit, but one that still fit right." The contemporary business is expected to be about 30 percent of company sales, which sources estimate at more than $30 million. Baltex is aimed at the 35-to-45-year-old customer who wants trendy looks, but is also looking for control around the middle. The average wholesale price is $27. Swimsuits include nautical print navy and white striped two-pieces and floral tanks. Bahia caters to the 18-to-35-year-old customer who is looking for less construction. The offerings are similar to Baltex's, but are a little sexier, offering more balloon bras and lots of mesh. Suits include pastel heather tanks with high necks; tanks with floral textures and mesh; tank men's wear plaid tanks, and two-piece suits. The average price is about $25. Baltex Plus features the same fabrics and some of the same styles, but offers more skirted looks and more coverage than Baltex. The average price is $32. Body ID burst onto the scene in August 1987 as one of the first firms to pinpoint body types and problem areas. The firm began color-coding its tags accordingly, allowing consumers to quickly identify their body types. Body ID targets problems around stomach, hips, torso, thighs and bust. The firm rapidly expanded into plus size and private label. Kane noted that its ID Plus Size swimwear offerings now garner about 15 percent of sales. Its Body ID label, as well as private label, which offers the same body typing concept, accounts for about 25 percent of sales. The firm also produces another line of private-label suits for stores, which accounts for 20 percent. Last year, the firm added bra-cup-sized swimwear to its mix-and-match program, which began five years ago. Various top styles such as bandeaus, crop tops, underwires and triangles can be mixed and matched with various bottom styles such as sarongs, high-waisted pants and short coverups. The mix-and-match program brings in 20 percent of sales. Two years ago, Body ID expanded from a small showroom on the 35th floor of 1411 Broadway to a 3,000-square-foot space on the 18th floor.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)