More than 9,000 New York women are expected to participate in the fourth annual New York Race for the Cure in Central Park on September 11 to benefit breast cancer research.
The New York race is one of 51 occurring across the country each year in affiliation with the Susan G. Komen Breast Cancer Research Foundation based in Dallas, TX. About 75 percent of all money raised by each race is distributed to local breast cancer groups at the discretion of the New York Race's Benita Feury Grant program. The remaining funds support the national organization's research efforts. Komen started these races as a fundraising venture in 1983, one year after the organization was founded.
According to Linda Lopez, co-chair of the event, the New York group hopes to raise as much as $500,000 this year. The money comes from runners' pledges and the sale of merchandise on race day. This year, several fashion industry firms are among those donating an assortment of products from baseball caps produced by Nicole Miller to t-shirts made by Ellen Tracy. Marzotto (USA) Corp. is donating a fall outfit from its Accento line to be raffled.
"This year we have a sponsorship team unlike any other in the past," noted Lopez, who said her organization specifically targeted the fashion industry, among others this year. Industry sponsors include Tiffany & Co., Napier Company, Anne Klein & Co., Saks Fifth Avenue, Bloomingdales , Bill Blass, Carolee, L'Oreal, Maybelline, Nicole Miller and Ellen Tracy.

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